Please read Kyle Beachy on Nike SB. There are no easy nor good answers, but he lays it out just how it is. Also, he drops some gems:
"Once sufficient hype had gathered, [Nike] released Nothing But the Truth in 2007, which remains one of the empirically shittiest videos ever produced (I see you, Shorty's Guilty). Bloated, lethargic, and uncomfortably lacking any clear team identity, the video was a shrill caw from that parrot—it reminded us that we were being courted."Which brings up a much more interesting and answerable question than Nike's place in skateboarding, which is, what is the worst skateboard video of all time? Neither of the videos above lack in the skateboarding department, so that's not part of the criteria here. They're simply difficult/embarrassing/painful to watch. They definitely set the bar high, but are there others out there on par, or worse? Let me know.